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Manager, Content Strategy



Dallas, TX, USA
Posted on Saturday, March 30, 2024

Job Summary:

The Manager of Content Strategy at Drips oversees conversational outreach campaigns that cover multiple channels including two-way SMS, interactive voice recordings, voicemail, and MMS and is a critical collaborator with the Client Success department and their clients. This role balances two worlds. The first being supporting high quality content that meets the needs of both Drips and the client by managing a small team of UX content strategists on a demanding timeline. The second being applying research, data, and creative aptitude in order to advance internal best practices for content and the overall UX experience. The content team is relentless in helping clients achieve their KPIs and this role is responsible for developing innovative strategies that are revenue producing. The Manager of Content Strategy supports our client success teams with new projects, documents and shares key learnings to larger internal groups, communicates with clients directly to educate and guide on strategy, and envisions creative solutions to problems that arise.

The Manager of Content Strategy must be able to facilitate the prioritization of various deliverables and timelines. In addition, they must execute these job responsibilities within the framework of Drips Core Values. Additional duties and responsibilities as assigned.


Manager of Content Strategy role can be broken down into 3 key areas. Those key areas and the related responsibilities include:

UX Performance:

  • Become an expert at using Drips software to gain an understanding of the various functionalities that can fine tune the user experience in a project.

  • Review reporting to track the success of UX concepts currently being tested.

  • Present optimization strategies and use case applications with new and existing clients that lay out a long-term growth plan for improving existing project ROI and KPIs as well as innovating in new areas for the client.

  • Help drive the UX team to continually develop best practices and keep team members as well as documentation and internal programs up to date on what those best practices are.

Client Satisfaction:

  • Communicate effectively with clients so that Drips fully understands their needs and can provide solutions in the spirit of partnership.

  • Research client programs and understand their opportunities for additional use case applications in order to aid Client Success in their growth.

  • Oversee the crafting of exceptionally thoughtful scripts that will lay the groundwork for powerful conversations with consumers that create consumer satisfaction and subsequently-- client delight.

  • Guide clients towards Drips’ best practices with confidence and excitement and creates natural trust through expertise and authority.


  • Meet with department team members weekly to support their various goals and growth.

  • Find opportunity for advancement of knowledge and skills for the Content team.

  • Train various departments as necessary.

  • Oversee the creation and maintenance of documentation for policy, procedure, and UX features or best practices.

  • Provide monthly reporting to management.

Required Skills:

  • 5+ years as a content strategist

  • 2+ years managing a team

  • Adept with Microsoft Office suite, including Excel.

  • Rapid learner of software (SFDC, Teams, Tableau, etc)

  • Data driven mindset with the ability to dive in reporting and metrics to form hypothesis and concretely prove them.

  • Strong project management and communication, with an ability to manage priorities from a multitude of stakeholders in a multi-functional environment.

  • Keen ability to pay attention to details .

  • Comfortable translating complex ideas and issues to an uninformed audience, including client leadership and executives.

  • Results driven. Fantastic problem-solving skills.

  • Must be a self-starter able to work with limited supervision. Entrepreneurial in the sense there is a high ability to turnaround quality projects without depending on a large team.

  • Big picture thinker.

  • Committed to creating a positive and exciting company culture.

Applicant Instructions:

All applicants are asked to submit a cover letter alongside their resume that contains the following details:

1. Include two or more of the following skillsets with appropriate details (skillsets are listed in order of preference):

  • Experience working with Enterprise clientele in an authoritative position.
  • Experience managing a team.
  • Experience in Digital Marketing.
  • Experience with copywriting.
  • Experience managing multiple complex projects.
  • Experience improving a department(s) through creative thinking.
  • Experience creating any written content for specific personas and/or demographics.

2. White the cover letter with a tone that reflects overwhelming excitement and utilizes scarcity and social proof.

3. Mention the Drips core value (available on our website) you embody the most.

4. Include your salary requirements or range.

5. Keep the cover letter under 250 words.

6. Attach examples of written content from previous experience.