The Sr. Lifecycle Marketing Specialist will join a small but high performing team. They will be responsible for the end-to-end execution of multi-channel marketing and transactional campaigns. This role works closely with internal and external teams to ensure communications align with new product initiatives and feature releases. The specialist will create and maintain dynamic campaigns using HTML, CSS, and Handlebars, tailored to each client’s communication preferences, while continuously optimizing existing messaging to improve conversion rates. This is a high-visibility, hands-on role that collaborates cross-functionally with Product, Engineering, Operations, Compliance, and external clients to ensure all communications align with new product initiatives, features, and client preferences. You’ll play a key role in scaling automation, improving personalization, and optimizing engagement across the customer journey.

• Help lead First Dollar in digital eco-system automation and be responsible for providing best practices
• Build, launch, and optimize automated, multi-channel marketing and transactional campaigns (email, push, in-app, and direct mail) that drive product utilization and engagement. Implement and manage audience segments to optimize targeting, engagement, and conversion events
• Design and execute test plans to optimize campaigns and communicate insights to cross-functional teams.
• Manage end-to-end campaign execution in Iterable and LOB, including audience segmentation, creative setup, QA, deployment, and analysis.
• Create and maintain dynamic templates and personalized logic using HTML, CSS, and Handlebars based on Client’s communication preferences.
• Monitor and maintain email deliverability, sender reputation, and domain health across all sending platforms.
• Work cross-functionally with product, engineering, and compliance to build, launch and iterate on new features
• Represent Marketing in stakeholder meetings to align on communication needs and lifecycle strategy.
• Manage multiple concurrent projects and support broader marketing initiatives as needed.

Typical schedule for this position is Monday to Friday 9 a.m. CT to 5 p.m. CT.