The Marketing Automation Manager will own the content strategy and optimization of Inspira Financials’ marketing automation and sales engagement programs. This role is critical in driving scalable demand nurturing and customer lifecycle campaigns with a primary emphasis on email outreach and sales engagement via our current systems Marketing Cloud and Outreach.io or other similar systems as refine and evolve our marketing technology stack.

This role will serve as the internal expert on both marketing automation platforms and the content that populate them (e.g., Salesforce Marketing, HubSpot) and sales engagement tools (Outreach.io predominantly but also Gong and Salesloft), partnering closely with Marketing, Sales, Business Development, and Revenue Operations to ensure aligned, data-driven engagement throughout the funnel.

This role will also need to have the ability to build templated designs including the ability to create and manage content. Marketing Automation Content Manager will work closely with the marketing, sales and account management teams on email best practices, oversee sequence strategy and execution, and establish automated workflows based on user and prospect behavior.

• Design, build, and optimize multi-touch sequences (workflows) that align with marketing campaigns, ABM programs, and sales motions, producing and optimizing the content development and production required for email outreach programs.
• Partner with sales, business development, segment leaders and content teams to ensure seamless lead handoff and alignment on lead quality, scoring, and funnel metrics.
• Monitor and optimize performance metrics (open rates, reply to rates, conversion rates, deliverability) and provide actionable insights.
• Partner within marketing and data teams to ensure seamless CRM integration and data sync between Outreach, Salesforce, and data platforms.
• Act as an internal subject-matter expert for Outreach, supporting onboarding, troubleshooting, and champion ongoing adoption.
• Maintain data hygiene and compliance with privacy regulations (e.g., GDPR, CAN-SPAM).
• Support ABM (Account-Based Marketing) initiatives with targeted automation strategies.

Typical schedule for this position is 8 a.m. CT to 5 p.m. CT.