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Product Marketing, Vice President



Marketing & Communications, Product
United States · Remote
Posted on Wednesday, April 24, 2024

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Product Marketing, Vice President

Position Summary:

Responsible for developing and executing a comprehensive product marketing strategy that supports the growth and expansion of our value-based care offerings. Works cross-functionally and will be accountable for impacting solution messaging, pricing, positioning, and the go to market strategy. Acts as a strategic thinker who can quickly turn strategy into execution tactics to deliver with speed and with demonstrable results.

Job Description:

Primary Responsibilities:

  • Develops, implements, and manages an overall product marketing strategy that aligns with the Lumeris goals and objectives.
  • Collaborates with cross functional team to identify and position key features and benefits, and of the Lumeris value-based care enablement platform
  • Creates compelling messaging frameworks consistent with the top line company narrative
  • Oversees market intelligence platform, conducts market research and analysis to identify trends, unmet needs, and opportunities in value-based care.
  • Develops buyer personas and targeted messaging that resonates with key decision-makers and influencers in the market.
  • Create highly differentiated go-to-market strategy with key stakeholders and manages solution launches and go-to-market programs to drive demand, increase adoption and market share.
  • Prepares and delivers compelling presentations for customers, prospects, and partners.
  • Oversees the creation and management of product marketing presentations and collateral, such as sales sheets, solution briefs, whitepapers, case studies, and webinars.
  • Partners with product management to evolve our solution portfolio processes
  • Works with sales teams to create a compelling value proposition and sales enablement tools.
  • Maintains a deep understanding of industry trends to inform product roadmaps and pricing strategies.
  • Works with Key stakeholders to develop pricing strategies and models.
  • Collaborates with the marketing team to develop and execute integrated marketing campaigns that generate leads and support sales goals.


  • Bachelor's degree in Marketing, Business, or related field
  • 15+ years of experience in product marketing or related roles in healthcare or technology industry or the knowledge, skills, and abilities to succeed in the role
  • Expert knowledge and understanding of healthcare industry, especially in value-based care
  • Excellent knowledge and understanding of Medicare Advantage
  • Proven experience creating successful product marketing strategies and executing in a high-growth and fast-paced environment
  • Demonstrated experience in developing and launching end-to-end B2B marketing programs with focus on demand generation and sales enablement
  • Comprehensive experience in product positioning, messaging, and pricing strategies
  • Outstanding verbal and written communication skills with ability to effectively communicate complex information across diverse audiences
  • Topnotch leadership skills with the ability to influence, mentor, motivate and manage a team, impacting common business goals


  • Master's Degree

Working Conditions

  • While performing the duties of this job, the employee works in normal office working conditions.


  • The job description describes the general nature and level of work being performed by people assigned to this job and is not intended to be an exhaustive list of all responsibilities, duties and skills required. The physical activities, demands and working conditions represent those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job duties and responsibilities.


Lumeris is an EEO/AA employer M/F/V/D.

The hiring range for this position is:


Factors that may be used to determine your actual pay rate include your specific skills, experience, qualifications, location, and comparison to other employees already in this role. This role may also be eligible for incentive compensation. At Lumeris, we are committed to providing a total rewards package that supports your overall well-being. Our benefits include medical, vision, dental, well-being programs, 401(k) with company matching, life insurance, paid time off including paid leave, and so much more. Learn more by visiting our Careers Page.

Member Facing Position:

No- Not Member or Patient Facing Position


Remote, USA

Time Type:

Full time

Lumeris and its partners are committed to protecting our high-risk members & prospects when conducting business in-person. All personnel who interact with at-risk members or prospects are required to have completed, at a minimum, the initial series of an approved COVID-19 vaccine. If this role has been identified as member-facing, proof of vaccination will be required as a condition of employment.