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Senior Director, Global Marketing



Marketing & Communications, Sales & Business Development
New York, NY, USA
Posted on Monday, June 17, 2024

About Prove

As the world moves to a mobile-first economy, businesses need to modernize how they acquire, engage with and enable consumers. Prove’s phone-centric identity tokenization and passive cryptographic authentication solutions reduce friction, enhance security and privacy across all digital channels, and accelerate revenues while reducing operating expenses and fraud losses. Over 1,000 enterprise customers use Prove’s platform to process 20 billion customer requests annually across industries, including banking, lending, healthcare, gaming, crypto, e-commerce, marketplaces, and payments. For the latest updates from Prove, follow us on LinkedIn.

Prove is driving the future of digital identity. We are looking for Provers who know how to make an impact. We’re talking self-starting professionals who thrive in a fast-paced environment, process information quickly, and make intelligent decisions. The work is challenging and requires not only smart but natural curiosity and tenacity. Teamwork is also important to us – we work together and play together.

Prove has big plans, and we’re excited about the future. If this sounds like the place for you – come join our team!

Title: Senior Director, Global Marketing

Department: Marketing

Reports To: Chief Marketing Officer

FLSA Status: Exempt

Location: New York, NY

Job Summary

We are seeking a highly skilled and experienced Sr. Director of Global Digital Marketing to lead our Demand Generation marketing, digital marketing, media partnerships, international marketing team, and SEO. Reporting to the CMO. In this role, you will be responsible for developing and executing a comprehensive marketing strategy that drives high ROI campaigns, thought leadership, new customer acquisition, and digital marketing (SEM/Social/Display).

Key Responsibilities:

  • Develop and implement a comprehensive marketing strategy (thought leadership, demand generation, new customer acquisition, and existing customer loyalty) that aligns with the company's overall business objectives.
  • Run Prove’s Paid Search, Paid Social, and Display campaigns from ad copy to daily optimizations. You’ll manage three seasoned markets to run Prove’s marketing operations, social, content, and UK marketing efforts.
  • Manage all of Prove’s social channels.
  • Lead and manage a global team of marketing professionals to focus on results and driving meaningful high ROI campaigns..
  • Partner with cross-functional teams, including product marketing, sales, SDR and customer success teams, and creative services, to ensure marketing campaigns and initiatives are aligned with the company's goals.
  • Manage Prove’s global marketing team, and content team to generate leads and support pipeline/existing customers through conferences and events.
  • Manage Prove’s Subject Matter Expert program, and webinar program to secure earned, owned, and paid media placements.
  • Manage a team of content marketers to generate thought leadership content that drives demand and improves Prove’s SEO.
  • Manage the team that helps track all marketing channels and tracking.
  • Work closely with the Chief Marketing Officer to develop and manage the marketing budget to ensure maximum ROI.
  • Develop and analyze key performance metrics to measure the effectiveness of the marketing efforts.
  • Conduct market research and analysis to identify trends and insights that inform the marketing strategy.
  • Partner with external agencies and vendors to execute marketing campaigns and initiatives.
  • Manage the company's social media presence and ensure that all social media channels are consistent with the brand's messaging and voice.

Qualifications and Experience:
  • Minimum of 6 years of experience in marketing or management consulting, with at least 3 years in a leadership role.
  • Bachelor's degree in marketing, business administration, or a related field.
  • Demonstrated success in developing and executing comprehensive marketing, digital marketing, and content marketing strategies.
  • Managed digital marketing single handedly at an agency or company.
  • Excellent leadership and management skills, with the ability to inspire and motivate a team.
  • Strong analytical skills and ability to use data to drive decision-making.
  • Excellent communication skills, with the ability to communicate complex concepts in a clear and concise manner.
  • Strong project management skills, with the ability to manage multiple projects simultaneously.
  • Experience in the software, financial, or technology industries is preferred.
  • Bonus points for demonstrated expertise or certifications in digital marketing, event marketing, or MBA.
  • Promote, maintain and enhance our cultural values of humility, passion, inclusion, and leadership.
  • Strong passion for learning about our products and markets through in-house and external training.
  • Experience in high-growth /pre-IPO Technology companies

This position description should not be considered the final description of the position. The position description is not intended to be an all-inclusive list of duties and standards of the positions. It should be assumed that we would, to some extent, structure responsibilities in accordance with the successful candidate’s capabilities and changing business conditions. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

The anticipated salary range for this role is $190,000 - $215,000 plus company bonus. Offered salary will be determined by the applicant’s education, experience, knowledge, skills, geo-location and abilities, as well as internal equity and alignment with market data.

Benefits & Perks for FTE Provers:

  • Competitive salaries & Bonus Plan (for eligible roles) and Equity Plan
  • 401(k) Retirement (Pension) Plan & Match
  • Comprehensive medical benefits for you and your family
  • Emotional & Physical Wellness – Access to wellness services (EAP, Gympass, Prove Well-Being Reimbursement)
  • Unlimited Vacation and Flexible hours
  • Professional Development Coaching via Bravely
  • Bottomless snacks & beverages for all office locations
  • $15 daily GrubHub stipend for lunch if coming into the office.
  • A great place to work and connect with other talented Provers like yourself!

Privacy & Data Protection

When you are applying for a job at Prove, we collect and use your personal information in the job application process. To understand more about how Prove uses your personal information, please see our Recruitment Privacy Policy on our website.

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Prove we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
This position description should not be considered the final description of the position. It should be assumed that we would, to some extent, structure responsibilities in accordance with the successful candidate’s capabilities and changing business conditions.
Prove is an equal opportunity employer committed to providing equal employment opportunity for all people regardless of race, color, religion, gender or sexual orientation, age, marital status, national origin, citizenship status, disability, veteran status or other personal characteristics.